WHY IS EARLY PEANUT INTRODUCTION SO Important?

According to the most recent data (October 2017), Peanut allergy has increased 21% in the US since 2010.

Ground breaking medical research shows that early peanut introduction to infants can help prevent a peanut allergy from developing. (LEAP STUDY,LEAN ON STUDY, EAT STUDY)

In early 2017, the National Institute of Health released an addendum to their guidelines regarding early peanut introduction (LINK)

In September or 2017, the FDA approved our company's petition for a qualified health claim linking early peanut introduction and prevention of peanut allergy. (LINK)